COURSE: Nonprofit Marketing [MKT 537] Class 3 – February 25

February 25, 2012
9am – 4.30pm
Marymount University
Reston, VA

The Nonprofit Marketing course provides a strategic look at marketing from the perspective of the nonprofit organization. Mary Ellen will take you through marketing fundamentals, including the marketing mix, consumer behavior, market segmentation, branding and positioning from a nonprofit perspective. We’ll also discuss fundraising, attracting volunteers, and nonprofit media advocacy. The course is highly interactive and will include guest speakers, real life case studies and an overarching project for a Virginia nonprofit.

To register for the course, you must be a graduate student at the School of Business Administration at Marymount University.

posted in: Events by
2 Responses to COURSE: Nonprofit Marketing [MKT 537] Class 3 – February 25
  1. How do you register for an event? Like, the Non-profit Marketing Course 537 on Feb. 25

  2. Hi Stephen,

    Unfortunately this class is for Marymount students only, but I suggest you attend the course Mary Ellen teaches at the Center for Nonprofit Advancement. You can register at Let me know if you have any more questions!

    Best regards,

Leave a Reply