Events Archives - Page 4 of 13 - Hickman Consulting Partners

EVENT: Value Pricing: What Is It And Why Bother? – July 7

July 7, 2015 1:30 – 2:45 pm Rockville, MD Value‐based pricing is the concept of setting price based on the value to the customer rather than on the cost of services provided. It’s an excellent concept – aligning the service provider’s compensation with the value delivered to the customer – but can be difficult to .. read more

01
Jul
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WORKSHOP: Building A Next-Level Communications Plan – May 27

May 27, 2015 9:30 – 11:30 am Washington, DC In this session, we’ll discuss how to create a streamlined plan to successfully market your organization. Mary Ellen will talk through how to select a specific target audience, define your unique point of difference, and choose which communication channels – email, social media, print, PR – .. read more

27
Mar
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WORKSHOP: Improve Your Fundraising Efficiency: How To Raise More Money At A Lower Cost – April 7

April 7, 2015 9:30 – 11:30 am Washington, DC This interactive workshop is all about how to maximize your development resources to raise more money at a lower cost. This engaging session will help you prioritize your fundraising activities so you can expand your donor base and increase donations. Mary Ellen will discuss how to .. read more

26
Mar
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WORKSHOP: How To Optimize LinkedIn Profiles – January 14

January 14, 2015 7 – 9 pm Arlington, VA Mary Ellen will lead the group through a hands-on workshop to optimize LinkedIn profiles. We’ll discuss best practices and share tips and tactics on how to use LinkedIn to increase build a stronger sales pipeline for your business. This is a WE Know We Can event. .. read more

13
Jan
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WORKSHOP: Create A Communications Plan That Works – November 19

November 19, 2014 1:30 pm – 3:30 pm Washington, DC We all struggle to prioritize competing needs, to keep messaging consistent throughout our organizations, and to choose the best projects into which to invest time and budget. This interactive course will help you create a successful communications plan. We’ll discuss how to better understand and .. read more

26
Aug
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WEBINAR: What’s Your Spin? Marketing Your Volunteer Opportunities – November 13

November 13, 2014 8:30 am – 9:30 am ET If volunteers are essential to the success of your organization, then marketing for volunteers is a priority. It can mean the difference between making do and making an impact. We’ll look at the volunteer needs of an organization and how defining the work, managing expectations, understanding .. read more

26
Aug
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WORKSHOP: The Secrets Of Good Email Marketing – October 29

October 29, 2014 9:30 am – 11:30 am Washington, DC We’ll discuss the fundamentals of email marketing: how to change how you think about email marketing, and what it can really do for you. Then, we’ll lay the foundation of how to structure your email marketing to achieve your organization’s objectives. Best practices, dos and .. read more

25
Aug
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WORKSHOP: Create A Streamlined Plan To Market Your Organization – July 15

July 15, 2014 1:30 pm – 3:30 pm Washington, DC This highly instructive course will help you create a successful communications plan. We’ll discuss how to better understand and prioritize your target audience, define your unique point of difference and identify the communication vehicles that will work best for your organization, from traditional to electronic .. read more

24
Mar
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WORKSHOP: Elevate Your Communications: Do More With Less – April 21

April 21, 2014 10:50 am – 11:50 am Arlington, VA Skip the traditional communications plan that all too often ends up on a dusty shelf. This course will help you to craft a streamlined, strategic communications plan that inspires your staff, supporters, and constituents to act – and costs less to execute. Learn how to .. read more

11
Feb
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BREAKOUT SESSION: Hiring And Working With Consultants (And Everything In-Between) – March 26

March 26, 2014 8:30am-12pm Arlington, VA  If you’ve ever hired a consultant and not received exactly what you wanted, this session is for you. We’ll discuss clear, practical ways to determine when you should outsource a project, how to determine what to pay, how to make sure that you get the results you need, and .. read more

10
Feb
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