Events

SEMINAR: Presenter Skills: What A Client Needs To Hear – March 7

March 7, 2017 5:30 – 8:00pm Washington, DC As a guest lecturer for Professor Tighe’s senior seminar for students majoring in public relations & strategic communication, Mary Ellen will outline how to successfully pitch to a client. We’ll discuss what to include in a great sales pitch deck, how to prepare, and how clients will .. read more

01
Mar
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WORKSHOP: The Secrets To Good Email Marketing – October 5

October 5, 2016 1:30 – 3:30 pm Washington, DC Already sending regular email – or know that you should be? In this session, we’ll discuss how to set up regular email marketing or streamline and improve current campaigns. We’ll start with how to align email campaigns with your organization’s objectives and your development department’s needs, discuss what you need to know to .. read more

13
Jul
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WORKSHOP: Rev Up Your Fundraising Engines: Linkedin For Nonprofits – July 12

July 12, 2016 1:30 – 3:30 pm Washington, DC Interested in a powerful and free online tool to assist with your fundraising efforts? LinkedIn can help you find donors who are more likely to give – and give more – to your organization. In this session, Mary Ellen will lead you through how to set up your .. read more

16
Jun
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WORKSHOP: Email From A-Z: Maximize Your Email Marketing – June 15

June 15, 2016 1:30 – 3:30 pm Washington, DC Already sending regular email – or know that you should be? In this session, we’ll discuss how to set up regular email marketing or streamline and improve current campaigns. Mary Ellen will talk through the key points you need to know to set up and improve .. read more

10
Feb
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SEMINAR: Change Your Perspective: Presenting From The Client’s Point Of View – April 18

April 18, 2016 2:30 – 3:30pm Washington, DC Mary Ellen will guest lecture for Professor Tighe’s Public Relations Portfolio class to provide insights into presenting from the client’s point of view: what works and what doesn’t. We’ll talk through how to structure a clear, concise presentation that focuses on the benefit to the client and .. read more

09
Feb
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WORKSHOP: Email Marketing QuickStart: Get Ready, Get Set, Go! – February 23

Tuesday, February 23 1:00 PM to 2:30 PM Fairfax, Virginia Struggling to set up email marketing? Come to our interactive email marketing workshop to learn how to use this highly effective tactic to increase sales. Mary Ellen Hickman, professional marketing strategist and head of Hickman Consulting Partners, will walk us through the basics of technical .. read more

08
Feb
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WORKSHOP: Need More Corporate Or Major Donors? The Secret Social Media Tool You Need To Start Using – December 8

December 8, 2015 9:30 – 11:30 am Washington, DC In this workshop, we’ll discuss how to successfully use LinkedIn to identify corporate and major donors who are more likely to donate to your organization. Mary Ellen will go beyond highlighting the different ways to use this powerful social media tool to increase your fundraising base .. read more

07
Jul
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WORKSHOP: LinkedIn For Nonprofits: Rev Up Your Fundraising Engines – November 20

November 20, 2015 12:00 – 1:30pm Rockville, MD LinkedIn is a powerful tool to find donors who are more likely to give – and give more – to your organization. And, it’s perfect for nonprofits on a budget (it’s free!) Over lunch, we’ll walk through how to set up your own LinkedIn fundraising engine. We’ll .. read more

05
Jul
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WORKSHOP: Email From A-Z: Maximize Your Email Marketing – October 27

October 27, 2015 9:30 – 11:30 am Washington, DC In this session, we’ll discuss how to set up regular email marketing or streamline and improve current campaigns. Mary Ellen will talk through the key points you need to know to improve your email campaigns, complete with checklists for beginners as well as more advanced tactics .. read more

01
Jul
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EVENT: The Competition Is Rising – Are You In The Game? – July 15

July 15, 2015 8:30 – 10:30 am Falls Church, VA Every industry in elder care is feeling the change in the market. Some are feeling a surge in new competition, while others are battling competitors who claim to do everything. The shift in market will affect your bottom line if you don’t respond to the .. read more

01
Jul
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