Jonella Culmer, Author at Hickman Consulting Partners

Step Up: Push Now To Grow Your Business This Year

The summer’s over. You’ve gone on your vacation, relaxed with family or friends – or not – and it’s back to work. Your clients are asking for additional projects, services or help. Your staff is back on full-day Fridays. Now, it’s time to collect your thoughts and push yourself to make real progress on your .. read more

17
Sep
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WORKSHOP: Create A Communications Plan That Works – November 19

November 19, 2014 1:30 pm – 3:30 pm Washington, DC We all struggle to prioritize competing needs, to keep messaging consistent throughout our organizations, and to choose the best projects into which to invest time and budget. This interactive course will help you create a successful communications plan. We’ll discuss how to better understand and .. read more

26
Aug
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WEBINAR: What’s Your Spin? Marketing Your Volunteer Opportunities – November 13

November 13, 2014 8:30 am – 9:30 am ET If volunteers are essential to the success of your organization, then marketing for volunteers is a priority. It can mean the difference between making do and making an impact. We’ll look at the volunteer needs of an organization and how defining the work, managing expectations, understanding .. read more

26
Aug
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WORKSHOP: The Secrets Of Good Email Marketing – October 29

October 29, 2014 9:30 am – 11:30 am Washington, DC We’ll discuss the fundamentals of email marketing: how to change how you think about email marketing, and what it can really do for you. Then, we’ll lay the foundation of how to structure your email marketing to achieve your organization’s objectives. Best practices, dos and .. read more

25
Aug
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No Time For Marketing: How To Market In Minutes

Too busy serving customers to polish up your website, online profile, or post on LinkedIn? You’re not alone. It’s crucial to conduct marketing now to build a steady stream of customers three, six and nine months from now. Here are three shortcuts to maximize every minute you spend on your marketing. Do less.  The key is fewer, .. read more

25
Jun
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Ready To Grow? Bring It On!

Ah, spring. Growth is in the air. All of our business owners are eager to expand. Look, we like growth just as much as the next person – okay, more than most! But, before you kick it into high gear, lay the foundation. Quality, quality, quality. Nothing kills your business faster than hiring subpar staff .. read more

10
Apr
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Stealing Marketing Tactics To Win At Sales

To get a potential client to sign faster, use a little marketing magic. Sure, marketing’s first job is to attract customers. But our second job is to support sales: to increase the number of customers who say yes, and to shorten the time between first contact and signing on the dotted line. Here is how .. read more

06
Mar
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Marketing Mistakes That Are Killing Your Margins

You’ve got no time, no budget, and no energy to revise your marketing tactics or rewrite your marketing plan. Yeah, yeah, yeah, we have heard it all before. Those excuses are costing you customers and cold, hard cash. Last week, a new client confided that he was afraid he was wasting 50% of his marketing budget. But, .. read more

04
Feb
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Step Back, Unplug, And Unwind

This holiday season, just don’t do it. Work, that is. Take a break and have a little fun, instead. Here are all the reasons why it’s a fantastic idea to walk away from your computer, tablet and smartphone: The case for a vacation: gain perspective Travel brings insight – especially travel abroad Connect with those outside your .. read more

19
Dec
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The Benefit Of A Second Opinion

Collaborate. Get a partner. Ask for input. Find a mentor. Who has time for that, anyway? If you don’t, you’re selling yourself – and your business – short. It’s much, much too easy keep moving forward the way things have been. What happens then: you don’t see the mistakes you’re making. Which means, your business .. read more

24
Oct
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