February 24, 2011
1.30pm – 3.30pm
Washington, DC

This practical, highly interactive session will focus on making your branding and marketing work harder for you.We’ll discuss how to determine your marketing’s alignment with strategic objectives, ensure consistency of branding and marketing strategies, calculate and maximize return on investment of marketing programs, tailor messaging and communications, and screen and make decisions on opportunistic advertising and marketing offers.

A Center for Nonprofit Advancement event.