Marketing Strategy for Growth
Events
COURSE: Marketing Concepts and Practice [MBA 521] Class 3 – June 5
June 5, 2012 4.30pm – 7.15pm Marymount University Silver Spring, MD Building on topics discussed in the previous class, we’ll discuss market segmentation, targeting, brand positioning, and competition. To attend this course, you must be a graduate student at the School of Business Administration at Marymount University.
COURSE: Marketing Concepts and Practice [MBA 521] Class 2 – May 29
May 29, 2012 4.30pm – 7.15pm Marymount University Silver Spring, MD This class explores a number of marketing topics using a variety of media, including interactive weekly discussions. In this session, we’ll explore the role of marketing, from the point of view of various stakeholders. We’ll also explore the purpose, goals and design of market .. read more
COURSE: Marketing Concepts and Practice [MBA 521] Class 1 – May 22
May 22, 2012 4.30pm – 7.15pm Marymount University Silver Spring, MD A comprehensive study of the concepts and practices of marketing with an in-depth investigation of the interacting marketing systems and activities that deliver goods and services and that create value for existing and new customers. This inquiry involves the application of several disciplines of .. read more
COURSE: Nonprofit Marketing [MKT 537] Class 6 – April 21
April 21, 2012 9am – 4.30pm Marymount University Reston, VA The Nonprofit Marketing course provides a strategic look at marketing from the perspective of the nonprofit organization. Mary Ellen will take you through marketing fundamentals, including the marketing mix, consumer behavior, market segmentation, branding and positioning from a nonprofit perspective. We’ll also discuss fundraising, attracting .. read more
COURSE: Nonprofit Marketing [MKT 537] Class 5 – March 31
March 31, 2012 9am – 4.30pm Marymount University Reston, VA The Nonprofit Marketing course provides a strategic look at marketing from the perspective of the nonprofit organization. Mary Ellen will take you through marketing fundamentals, including the marketing mix, consumer behavior, market segmentation, branding and positioning from a nonprofit perspective. We’ll also discuss fundraising, attracting .. read more
WORKSHOP: Diversify Your Revenue Stream with Fee-for-Service – March 29
March 29, 2012 9.30am – 11.30am Washington, DC Course objective: Create a plan to generate additional revenue this year Have your traditional funding sources become less dependable? Whether you’re planning your budget for FY 2013 or just starting your fiscal year, this is the perfect time to gain more control over your revenue stream by .. read more
COURSE: Nonprofit Marketing [MKT 537] Class 4 – March 17
March 17, 2012 9am – 4.30pm Marymount University Reston, VA The Nonprofit Marketing course provides a strategic look at marketing from the perspective of the nonprofit organization. Mary Ellen will take you through marketing fundamentals, including the marketing mix, consumer behavior, market segmentation, branding and positioning from a nonprofit perspective. We’ll also discuss fundraising, attracting .. read more
COURSE: Nonprofit Marketing [MKT 537] Class 3 – February 25
February 25, 2012 9am – 4.30pm Marymount University Reston, VA The Nonprofit Marketing course provides a strategic look at marketing from the perspective of the nonprofit organization. Mary Ellen will take you through marketing fundamentals, including the marketing mix, consumer behavior, market segmentation, branding and positioning from a nonprofit perspective. We’ll also discuss fundraising, attracting .. read more
WORKSHOP: Breaking the Million Dollar Mark – February 16
February 16, 2012 9am – 11am Washington, DC This workshop is specifically designed for small business owners want to achieve a million dollars or more in annual revenue. We’ll step you right through the secrets to breaking the million dollar mark while building a healthy, profitable business. We’ll discuss how to focus on the best .. read more
COURSE: Nonprofit Marketing [MKT 537] Class 2 – February 4
February 4, 2012 9am – 4.30pm Marymount University Reston, VA The Nonprofit Marketing course provides a strategic look at marketing from the perspective of the nonprofit organization. Mary Ellen will take you through marketing fundamentals, including the marketing mix, consumer behavior, market segmentation, branding and positioning from a nonprofit perspective. We’ll also discuss fundraising, attracting .. read more
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