Marketing Strategy for Growth
Events
WORKSHOP: Breaking the Million Dollar Mark – February 16
February 16, 2012 9am – 11am Washington, DC This workshop is specifically designed for small business owners want to achieve a million dollars or more in annual revenue. We’ll step you right through the secrets to breaking the million dollar mark while building a healthy, profitable business. We’ll discuss how to focus on the best .. read more
COURSE: Nonprofit Marketing [MKT 537] Class 2 – February 4
February 4, 2012 9am – 4.30pm Marymount University Reston, VA The Nonprofit Marketing course provides a strategic look at marketing from the perspective of the nonprofit organization. Mary Ellen will take you through marketing fundamentals, including the marketing mix, consumer behavior, market segmentation, branding and positioning from a nonprofit perspective. We’ll also discuss fundraising, attracting .. read more
COURSE: Nonprofit Marketing [MKT 537] Class 1 – January 21
January 21, 2012 9am – 4.30pm Marymount University Reston, VA The Nonprofit Marketing course provides a strategic look at marketing from the perspective of the nonprofit organization. Mary Ellen will take you through marketing fundamentals, including the marketing mix, consumer behavior, market segmentation, branding and positioning from a nonprofit perspective. We’ll also discuss fundraising, attracting .. read more
WORKSHOP: Increasing Revenue from Fee-For-Service – December 9
December 9, 2011 9.30am – 11.30am Washington, DC Take control of your organization’s revenue stream by doing more of your mission. We’ll discuss which of your services are the most marketable, who will want to buy your services, how to determine costs and set pricing, how to craft messaging and how to leverage existing resources .. read more
WORKSHOP: Marketing 101: Jumpstart Your Business – December 2
December 2, 2011 10am – 12pm Falls Church, VA Launching a new business is hard work. In this workshop, we’ll discuss how to simplify your marketing to generate the revenue you need to make your business a success. Packed with practical tips and realistic strategies for the small business owner, this workshop will show you .. read more
WORKSHOP: Strategic Marketing for a Small Professional Practice – September 21
September 21, 2011 12pm – 1pm Alexandria, VA Mary Ellen will discuss how to look at your practice from the client’s perspective, how to market strategically to acquire new clients, and how to get paid – full price – for work performed. This will be a highly interactive session with questions encouraged throughout. The workshop .. read more
WEBINAR: Driving Profitability – September 8
September 8, 2011 3pm – 4pm ET Driving Profitability: Make the Next 3 Months Count When growing your business, every day counts. With 3 months left in the calendar year, we will show you how to end the year on a high note by identifying key areas to increase profitability. Our goal: that you’re able .. read more
EVENT: 3 Tips to Increase Profitability – June 16
June 16, 2011 6pm – 7.30pm Haymarket, VA Get your business in better financial shape – 3 tips to increase profitability today. The Business Cocktail Hour is hosted by Natalie McArtor.
EVENT: Making Small Companies More Profitable and Growing in a Slow Economy – May 2
May 2, 2011 3.30pm – 4.15pm Orlando, FL Improve your company’s performance. Gain insights from a business and marketing expert on re-positioning your business to improve margins and become more profitable in a teetering economy. How do you differentiate your company from your competitors so you stand out? The event is a part of the .. read more
PANEL: Beyond Marketing 101: The Savvy Use of Social Media, SEO and Email Marketing – April 18
April 18, 2011 6.00pm – 8.30pm Arlington, VA Social media buzz is everywhere! You hear about consumers using it whether it’s Facebook, twitter, or LinkedIn. You also hear about social media in the press each and everyday. Does that mean your business is being left behind if you don’t use it, or are you wisely .. read more
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