Events

COURSE: Marketing Concepts and Practice [MBA 521] Class 5 – June 19

June 19, 2012 4.30pm – 7.15pm Marymount University Silver Spring, MD In this session, we will talk about various distribution and sales strategies and discuss how your overall business goals drive the selection of an appropriate strategy. To attend this course, you must be a graduate student at the School of Business Administration at Marymount .. read more

26
Jun
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COURSE: Marketing Concepts and Practice [MBA 521] Class 4 – June 12

June 12, 2012 4.30pm – 7.15pm Marymount University Silver Spring, MD In this session, we will discuss best practices in developing a line of products and services. We will also discuss how to set price and the implications of different pricing strategies. To attend this course, you must be a graduate student at the School .. read more

03
Jun
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COURSE: Marketing Concepts and Practice [MBA 521] Class 3 – June 5

June 5, 2012 4.30pm – 7.15pm Marymount University Silver Spring, MD Building on topics discussed in the previous class, we’ll discuss market segmentation, targeting, brand positioning, and competition. To attend this course, you must be a graduate student at the School of Business Administration at Marymount University.

03
Jun
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COURSE: Marketing Concepts and Practice [MBA 521] Class 2 – May 29

May 29, 2012 4.30pm – 7.15pm Marymount University Silver Spring, MD This class explores a number of marketing topics using a variety of media, including interactive weekly discussions. In this session, we’ll explore the role of marketing, from the point of view of various stakeholders. We’ll also explore the purpose, goals and design of market .. read more

25
May
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COURSE: Marketing Concepts and Practice [MBA 521] Class 1 – May 22

May 22, 2012 4.30pm – 7.15pm Marymount University Silver Spring, MD A comprehensive study of the concepts and practices of marketing with an in-depth investigation of the interacting marketing systems and activities that deliver goods and services and that create value for existing and new customers. This inquiry involves the application of several disciplines of .. read more

22
May
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COURSE: Nonprofit Marketing [MKT 537] Class 6 – April 21

April 21, 2012 9am – 4.30pm Marymount University Reston, VA The Nonprofit Marketing course provides a strategic look at marketing from the perspective of the nonprofit organization. Mary Ellen will take you through marketing fundamentals, including the marketing mix, consumer behavior, market segmentation, branding and positioning from a nonprofit perspective. We’ll also discuss fundraising, attracting .. read more

09
Feb
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COURSE: Nonprofit Marketing [MKT 537] Class 5 – March 31

March 31, 2012 9am – 4.30pm Marymount University Reston, VA The Nonprofit Marketing course provides a strategic look at marketing from the perspective of the nonprofit organization. Mary Ellen will take you through marketing fundamentals, including the marketing mix, consumer behavior, market segmentation, branding and positioning from a nonprofit perspective. We’ll also discuss fundraising, attracting .. read more

01
Feb
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WORKSHOP: Diversify Your Revenue Stream with Fee-for-Service – March 29

March 29, 2012 9.30am – 11.30am Washington, DC Course objective: Create a plan to generate additional revenue this year Have your traditional funding sources become less dependable? Whether you’re planning your budget for FY 2013 or just starting your fiscal year, this is the perfect time to gain more control over your revenue stream by .. read more

10
Jan
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COURSE: Nonprofit Marketing [MKT 537] Class 4 – March 17

March 17, 2012 9am – 4.30pm Marymount University Reston, VA The Nonprofit Marketing course provides a strategic look at marketing from the perspective of the nonprofit organization. Mary Ellen will take you through marketing fundamentals, including the marketing mix, consumer behavior, market segmentation, branding and positioning from a nonprofit perspective. We’ll also discuss fundraising, attracting .. read more

07
Jan
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COURSE: Nonprofit Marketing [MKT 537] Class 3 – February 25

February 25, 2012 9am – 4.30pm Marymount University Reston, VA The Nonprofit Marketing course provides a strategic look at marketing from the perspective of the nonprofit organization. Mary Ellen will take you through marketing fundamentals, including the marketing mix, consumer behavior, market segmentation, branding and positioning from a nonprofit perspective. We’ll also discuss fundraising, attracting .. read more

06
Jan
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