Events

COURSE: Marketing Concepts and Practice [MBA 521] Class 8 – July 10

July 10, 2012 4.30pm – 7.15pm Marymount University Silver Spring, MD This class will begin with a discussion of ethics in today’s business environment, and end with class presentations of marketing strategy, plans and campaigns for two local businesses. To attend this course, you must be a graduate student at the School of Business Administration .. read more

26
Jun
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COURSE: Marketing Concepts and Practice [MBA 521] Class 7 – July 3

July 3, 2012 4.30pm – 7.15pm Marymount University Silver Spring, MD We will conduct an in-depth analysis of marketing campaigns, including best practices and an interactive discussion of the campaigns submitted by students of the MBA 521 class. To attend this course, you must be a graduate student at the School of Business Administration at .. read more

26
Jun
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COURSE: Marketing Concepts and Practice [MBA 521] Class 6 – June 26

June 26, 2012 4.30pm – 7.15pm Marymount University Silver Spring, MD In this class, we will cover the promotional – often the most exciting – aspect of marketing. We will discuss advertising, communications and design best practices, and effective communication strategies. To attend this course, you must be a graduate student at the School of .. read more

26
Jun
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COURSE: Marketing Concepts and Practice [MBA 521] Class 5 – June 19

June 19, 2012 4.30pm – 7.15pm Marymount University Silver Spring, MD In this session, we will talk about various distribution and sales strategies and discuss how your overall business goals drive the selection of an appropriate strategy. To attend this course, you must be a graduate student at the School of Business Administration at Marymount .. read more

26
Jun
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COURSE: Marketing Concepts and Practice [MBA 521] Class 4 – June 12

June 12, 2012 4.30pm – 7.15pm Marymount University Silver Spring, MD In this session, we will discuss best practices in developing a line of products and services. We will also discuss how to set price and the implications of different pricing strategies. To attend this course, you must be a graduate student at the School .. read more

03
Jun
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COURSE: Marketing Concepts and Practice [MBA 521] Class 3 – June 5

June 5, 2012 4.30pm – 7.15pm Marymount University Silver Spring, MD Building on topics discussed in the previous class, we’ll discuss market segmentation, targeting, brand positioning, and competition. To attend this course, you must be a graduate student at the School of Business Administration at Marymount University.

03
Jun
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COURSE: Marketing Concepts and Practice [MBA 521] Class 2 – May 29

May 29, 2012 4.30pm – 7.15pm Marymount University Silver Spring, MD This class explores a number of marketing topics using a variety of media, including interactive weekly discussions. In this session, we’ll explore the role of marketing, from the point of view of various stakeholders. We’ll also explore the purpose, goals and design of market .. read more

25
May
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COURSE: Marketing Concepts and Practice [MBA 521] Class 1 – May 22

May 22, 2012 4.30pm – 7.15pm Marymount University Silver Spring, MD A comprehensive study of the concepts and practices of marketing with an in-depth investigation of the interacting marketing systems and activities that deliver goods and services and that create value for existing and new customers. This inquiry involves the application of several disciplines of .. read more

22
May
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COURSE: Nonprofit Marketing [MKT 537] Class 6 – April 21

April 21, 2012 9am – 4.30pm Marymount University Reston, VA The Nonprofit Marketing course provides a strategic look at marketing from the perspective of the nonprofit organization. Mary Ellen will take you through marketing fundamentals, including the marketing mix, consumer behavior, market segmentation, branding and positioning from a nonprofit perspective. We’ll also discuss fundraising, attracting .. read more

09
Feb
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COURSE: Nonprofit Marketing [MKT 537] Class 5 – March 31

March 31, 2012 9am – 4.30pm Marymount University Reston, VA The Nonprofit Marketing course provides a strategic look at marketing from the perspective of the nonprofit organization. Mary Ellen will take you through marketing fundamentals, including the marketing mix, consumer behavior, market segmentation, branding and positioning from a nonprofit perspective. We’ll also discuss fundraising, attracting .. read more

01
Feb
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