Marketing Strategy for Growth
Events
EVENT: Marketing To Seniors: Get More Referrals, Or Talk To More Customers? – July 17
July 17, 2013 8.30am – 10.30am Falls Church, VA As a small business, finding the time and budget for marketing is always a challenge. Where do you start: do you focus on your referral business, spend your time and money marketing to more seniors, or try to do both? And what marketing tactics should you .. read more
FORUM: Marketing and PR in Times of Rapid Change – June 4-5
June 4-5, 2013 Rostov-na-Donu, Russia Some 400 marketers and PR experts will converge on Rostov-na-Donu in the South of Russia for this annual forum to discuss their ever-evolving roles and how today’s marketing differs from that of the past. From social media to smartphones, the world of marketing and public relations is always changing. It .. read more
WORKSHOP: Marketing Strategies for Marketing Firms – April 25
April 25, 2013 11.30am – 1.30pm Washington, D.C. For many marketers, it’s a classic case of the cobbler’s children having no shoes, as the old adage goes. Often marketing practices and other creative shops are too slammed meeting clients’ needs to work their craft in house. While offering their clients strategy, creativity or both, agencies .. read more
PANEL: Effective PR: Which Communication Channel To Choose – 9 April
April 9, 2013 10am – 11am ET Rostov-na-Donu/Online Alex Gvintovkin, Executive Director of BrandHouse, moderates a lively, interactive panel discussion for marketers and PR professionals of Current trends and new technologies in communications Alternative opportunities to promote your company online Social responsibility of business and PR: what are the boundaries? Mary Ellen provides an international .. read more
COURSE: Take Your Business To The NxLevel – March 20
March 20, 2013 7.00pm – 8.00pm Springfield, VA NxLevel for Business Start-ups is a 10-session, 30-hour course for smart entrepreneurs who want to create a strong start-up business plan. It has been proven that the entrepreneur who plans is the entrepreneur who succeeds. Mary Ellen will lead a session on market research and the role it plays .. read more
EVENT: Putting Your Business in Order: Increasing Profitability – February 19
February 19, 2013 5.30pm – 8.00pm Arlington, VA Get your business in financial shape. We’ll discuss how to focus on the best customers for your business, rethink your marketing tactics to deliver higher return on investment, and rework pricing and discounts to bring in more cash. Come with questions and leave with a clear plan .. read more
WORKSHOP: Create an Action Plan to Increase Revenue – February 13
February 13, 2013 9.30am – 11.30am Washington, DC Course objective: select the best funding to increase capacity, and create an action plan to increase revenue. To build capacity, you need more revenue. Grants, fundraising, fee-for-service or government contracts – all can be used to build capacity, but which is right for your organization, right now? .. read more
WORKSHOP: Increase Revenue, Lower Costs of Year-End Asks and Events – October 4
October 4, 2012 9.30am – 11.30am Washington, DC Course objective: End the year on a high note: maximize fundraising activities The end of the year is coming up fast, as are your end-of-year mailings, solicitations and events. Don’t miss the opportunity to maximize the revenue you generate in this critical period! We’ll discuss how to .. read more
PANEL: Women in Business – October 2
October 2, 2012 6.30pm – 8.30pm Arlington, VA Join us at the Arlington Commission on the Status of Women’s event to promote, support and connect women in business! Mary Ellen will participate in a panel discussion of experienced women business leaders and entrepreneurs. This will be a great networking opportunity, as making connections and sharing .. read more
PANEL: IABC DC’s Annual Resume Review and Networking Event – August 9
August 9, 2012 5.30pm – 8.30pm Washington, DC Stop by this marketing and PR networking event to connect with Mary Ellen. If your resume needs a little work, sign up quickly for a mini resume review. Mary Ellen will be reviewing marketers’ resumes from 7.45pm to 8.30pm. An IABC DC Metro event. To register, please .. read more
Comment