Events

WORKSHOP: Elevate Your Communications: Do More With Less – April 21

April 21, 2014 10:50 am – 11:50 am Arlington, VA Skip the traditional communications plan that all too often ends up on a dusty shelf. This course will help you to craft a streamlined, strategic communications plan that inspires your staff, supporters, and constituents to act – and costs less to execute. Learn how to .. read more

11
Feb
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BREAKOUT SESSION: Hiring And Working With Consultants (And Everything In-Between) – March 26

March 26, 2014 8:30am-12pm Arlington, VA  If you’ve ever hired a consultant and not received exactly what you wanted, this session is for you. We’ll discuss clear, practical ways to determine when you should outsource a project, how to determine what to pay, how to make sure that you get the results you need, and .. read more

10
Feb
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PANEL DISCUSSION: Ward 5 Small Business Advisory Council – February 26

February 26,  2014 8:30 am – 10:30 am Washington, DC Mary Ellen will discuss how small business leaders can think differently to market their businesses more effectively in the current economic climate. We’ll specifically address how to select the best marketing tactics, how best to retain current customers, and what to do to lower the .. read more

08
Feb
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WORKSHOP: Improve Your Fundraising Efficiency: How To Boost Revenue While Reducing Costs – February 19

February 19, 2014 9:30am – 11:30am Washington, DC Come to our interactive, engaging workshop on how to maximize your development resources so that you can raise more revenue with less money. This course will help you prioritize your development activities to produce greater returns for your organization. Learn how to increase your reach, maximize your .. read more

02
Feb
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WORKSHOP: How To Move Your Communications To The Next Level – December 11

December 11, 2013 10am – 12pm Washington, DC Come to our interactive, engaging workshop on how to build an effective, streamlined communications plan that works. We’ll discuss how to identify and use insights about your audience to build the best plan. We’ll define what makes your organization different from similar nonprofits, and discuss how to .. read more

02
Sep
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WORKSHOP: How to Move Your Communications to the Next Level – September 16

September 16, 2013 1.30pm – 3.30pm Washington, DC Come to our interactive, engaging workshop on how to build an effective, streamlined communications plan that works. We’ll discuss how to identify and use insights about your audience to build the best plan. We’ll define what makes your organization different from similar nonprofits, and discuss how to .. read more

02
Sep
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COURSE: Take Your Business To The NxLevel – August 28

August 28, 2013 7.00pm – 8.00pm Springfield, VA NxLevel for Business Start-ups is a 10-session, 30-hour course for smart entrepreneurs who want to create a strong start-up business plan. It has been proven that the entrepreneur who plans is the entrepreneur who succeeds. Mary Ellen will lead a session on market research and the role .. read more

14
Jul
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EVENT: Marketing To Seniors: Get More Referrals, Or Talk To More Customers? – July 17

July 17, 2013 8.30am – 10.30am Falls Church, VA As a small business, finding the time and budget for marketing is always a challenge. Where do you start: do you focus on your referral business, spend your time and money marketing to more seniors, or try to do both? And what marketing tactics should you .. read more

26
Jun
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FORUM: Marketing and PR in Times of Rapid Change – June 4-5

June 4-5, 2013 Rostov-na-Donu, Russia Some 400 marketers and PR experts will converge on Rostov-na-Donu in the South of Russia  for this annual forum to discuss their ever-evolving  roles and how today’s marketing differs from that of the past. From social media to smartphones, the world of marketing and public relations is always changing. It .. read more

30
Apr
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WORKSHOP: Marketing Strategies for Marketing Firms – April 25

April 25, 2013 11.30am – 1.30pm Washington, D.C. For many marketers, it’s a classic case of the cobbler’s children having no shoes, as the old adage goes. Often marketing practices and other creative shops are too slammed meeting clients’ needs to work their craft in house. While offering their clients strategy, creativity or both, agencies .. read more

09
Apr
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