Events

WORKSHOP: Email Marketing QuickStart: Get Ready, Get Set, Go! – February 23

Tuesday, February 23 1:00 PM to 2:30 PM Fairfax, Virginia Struggling to set up email marketing? Come to our interactive email marketing workshop to learn how to use this highly effective tactic to increase sales. Mary Ellen Hickman, professional marketing strategist and head of Hickman Consulting Partners, will walk us through the basics of technical .. read more

08
Feb
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WORKSHOP: Need More Corporate Or Major Donors? The Secret Social Media Tool You Need To Start Using – December 8

December 8, 2015 9:30 – 11:30 am Washington, DC In this workshop, we’ll discuss how to successfully use LinkedIn to identify corporate and major donors who are more likely to donate to your organization. Mary Ellen will go beyond highlighting the different ways to use this powerful social media tool to increase your fundraising base .. read more

07
Jul
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WORKSHOP: LinkedIn For Nonprofits: Rev Up Your Fundraising Engines – November 20

November 20, 2015 12:00 – 1:30pm Rockville, MD LinkedIn is a powerful tool to find donors who are more likely to give – and give more – to your organization. And, it’s perfect for nonprofits on a budget (it’s free!) Over lunch, we’ll walk through how to set up your own LinkedIn fundraising engine. We’ll .. read more

05
Jul
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WORKSHOP: Email From A-Z: Maximize Your Email Marketing – October 27

October 27, 2015 9:30 – 11:30 am Washington, DC In this session, we’ll discuss how to set up regular email marketing or streamline and improve current campaigns. Mary Ellen will talk through the key points you need to know to improve your email campaigns, complete with checklists for beginners as well as more advanced tactics .. read more

01
Jul
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EVENT: The Competition Is Rising – Are You In The Game? – July 15

July 15, 2015 8:30 – 10:30 am Falls Church, VA Every industry in elder care is feeling the change in the market. Some are feeling a surge in new competition, while others are battling competitors who claim to do everything. The shift in market will affect your bottom line if you don’t respond to the .. read more

01
Jul
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EVENT: Value Pricing: What Is It And Why Bother? – July 7

July 7, 2015 1:30 – 2:45 pm Rockville, MD Value‐based pricing is the concept of setting price based on the value to the customer rather than on the cost of services provided. It’s an excellent concept – aligning the service provider’s compensation with the value delivered to the customer – but can be difficult to .. read more

01
Jul
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WORKSHOP: Building A Next-Level Communications Plan – May 27

May 27, 2015 9:30 – 11:30 am Washington, DC In this session, we’ll discuss how to create a streamlined plan to successfully market your organization. Mary Ellen will talk through how to select a specific target audience, define your unique point of difference, and choose which communication channels – email, social media, print, PR – .. read more

27
Mar
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WORKSHOP: Improve Your Fundraising Efficiency: How To Raise More Money At A Lower Cost – April 7

April 7, 2015 9:30 – 11:30 am Washington, DC This interactive workshop is all about how to maximize your development resources to raise more money at a lower cost. This engaging session will help you prioritize your fundraising activities so you can expand your donor base and increase donations. Mary Ellen will discuss how to .. read more

26
Mar
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WORKSHOP: How To Optimize LinkedIn Profiles – January 14

January 14, 2015 7 – 9 pm Arlington, VA Mary Ellen will lead the group through a hands-on workshop to optimize LinkedIn profiles. We’ll discuss best practices and share tips and tactics on how to use LinkedIn to increase build a stronger sales pipeline for your business. This is a WE Know We Can event. .. read more

13
Jan
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WORKSHOP: Create A Communications Plan That Works – November 19

November 19, 2014 1:30 pm – 3:30 pm Washington, DC We all struggle to prioritize competing needs, to keep messaging consistent throughout our organizations, and to choose the best projects into which to invest time and budget. This interactive course will help you create a successful communications plan. We’ll discuss how to better understand and .. read more

26
Aug
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