Events

SEMINAR: Help, I Have No Time For Marketing! – September 13

September 13, 2017 Noon – 2:00pm Washington, DC It can be challenging to choose the right marketing for your practice. During this session, we’ll discuss which marketing activities work best for different types of law firms and which take the least amount of time and money. If your marketing activities are already working well, we’ll .. read more

24
Aug
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WORKSHOP: Standing Out: How To Set Yourself Apart From Other Law Firms – August 16

As requested by those who couldn’t attend the session at Practice 360: Mary Ellen will discuss how to identify and communicate what makes your firm different from other law practices, how to express the value you give your clients in dollars and cents (and charge more), and how giving potential clients a choice helps them .. read more

31
Jul
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SEMINAR: Standing Out: How To Set Yourself Apart From Other Law Firms – May 18

May 18, 2018 11:00 a.m – 12:00 p.m. Washington, DC Learn how to identify and communicate what makes your firm different from other law practices; how to express the value you give your clients in dollars and cents (and charge more); and how giving potential clients a choice helps them choose you. This workshop is .. read more

17
May
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WORKSHOP: DC Women@Darden Discussion For Aspiring Entrepreneurs – April 22

April 22, 2018 4 p.m. – 6 p.m. Arlington, VA How To Start Your Own Business With Or Without A Big Idea You’re invited to join the Washington, D.C., Women@Darden group for an interactive discussion led by Mary Ellen Hickman (MBA ’99) on starting your own business. We will explore how to: Sell your professional .. read more

30
Mar
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WORKSHOP: Managing Your Business: The Secret To Getting More Projects And More Clients – April 2

April 2, 2018 6:30 p.m. – 9:00 p.m. Arlington, VA Getting more projects and signing more clients is a critical part of being a business owner. In this interactive session, we’ll discuss how to define your ideal clients, how to choose which networking events are best for you, and how to know who will become your best .. read more

08
Jan
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SEMINAR: Growing Your Law Practice: The Secret To Getting More Of The Right Clients – March 8

March 8, 2018 Noon – 2:00 p.m. Washington, DC What does every law firm need? More good clients, now! By the time lunch is over, you’ll know how to identify the right clients for your unique practice and exactly what steps to take to attract more of those clients. What we’ll discuss: How to identify the right .. read more

03
Jan
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WORKSHOP: Practical, Strategic Marketing: Create A Plan That Works – March 7

March 7, 2018 9:30 – 11:30 a.m. Washington, DC The objective: Write a streamlined marketing plan to successfully promote your organization. Think of this as marketing made simple. First, we’ll talk through how to identify the right target audience, define your unique point of difference, and choose which marketing and communication channels – social media, .. read more

02
Jan
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SEMINAR: Help, I Have No Time for Marketing: Holiday Edition – November 30

November 30, 2017 Noon – 2:00pm Washington, DC This year, end on a high note. We’ll talk through simple, cost-effective holiday marketing tactics that will help you sign more clients now and generate business for next year – and discuss how to determine which tactic was most effective. If you’ve already decided on your marketing .. read more

25
Oct
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WORKSHOP: Using LinkedIn For Fundraising – September 27

September 27, 2017 10:00am – 12:00pm Washington, DC Who doesn’t want more corporate and major donors? In this session, we’ll discuss how to use a powerful social media tool often overlooked by nonprofits. This goes beyond highlighting the different ways to use LinkedIn to increase your fundraising base. We’ll also talk through how to use .. read more

21
Aug
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SEMINAR: Why Isn’t My Practice Making More Money? – August 10

August 10, 2017 Noon – 2:00pm Washington, DC If you’re not satisfied with your firm’s profitability – or your take-home pay – we’ll show you where to find the best opportunities to increase revenue and lower costs. We’ll discuss how to identify the key obstacle to higher profitability, whether in operations, finance, or marketing, and .. read more

19
Jun
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