Blog

It’s Not Too Late: 3 Holiday Tactics To Jump On, Today

Didn’t plan any holiday marketing? No problem! Here are three easy holiday tactics that work for almost any business: 1. Send holiday cards – differently. This year, instead of sending a hastily signed holiday card to everyone on your list, pick those few clients, potential customers, and colleagues with whom you really want to strengthen .. read more

02
Dec
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How To Email Like A Pro

Email marketing is one of the most powerful marketing tactics you can use. Studies show that email generates an average return on investment of 3800%, and forty times the effectiveness of social media. Ready to find out if it’s right for your business? Whether you’re just starting or you want crank up the results of .. read more

25
Sep
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How To Find The Best Customers For Your Business

With a few simple steps, you can increase the profitability of your business this year by focusing on acquiring and serving better customers. How to start: 1. List your current customers. If you use QuickBooks, take a minute to run the “customers by revenue” report for this year to date. If you don’t, just put .. read more

24
Sep
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How To Get More People To Attend Your Events

Disappointed with low turnout at your events? A simple change can dramatically increase attendance. If your event invitations would be better suited for an elementary school bake sale – copy-and-paste emails or worse yet, an emailed pdf with event details – you are probably cutting attendance in half. The same goes for using Paperless Post (it’s .. read more

01
Sep
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Just Say No: Marketing Tactics That Don’t Work

Some marketing tactics work well for small businesses, and some don’t. A critical caveat: which tactics work best always depends on your ideal customers, your business, and your ability to execute. While there are exceptions to every rule, the guidelines below hold true for most small businesses. 1. Advertising. It takes a well-trained, experienced marketer .. read more

30
Jul
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The Best Marketing Tactics For Your Business

We always get asked which marketing tactics work best. While it depends on your business and your ability to execute, some tactics definitely work better than others. 1. Email isn’t dead. We get some of the highest return on investment on email campaigns. But not just any email! You have to do your homework and .. read more

17
Jun
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5 Simple Steps To Start Content Marketing Today

Content marketing is nothing new. Today’s trendy term describes what marketers have been doing for decades. It can be a powerful way to build trust with potential customers and shorten your sales cycle. It’s easier to start than you think. 1. Lurk to learn. Just as you’d do on a social media platform or your first .. read more

11
Mar
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App Essentials: Your Very Own Scheduling Bot

Apps and plug-ins can help more than you might imagine. Our marketing team tests out several each month, and we very carefully select one or two to integrate into our workflow. Our current favorites: 1. A bot for scheduling: your own personal assistant from x.ai. Amy learns your preferences and schedules meetings – period. No .. read more

11
Feb
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How To Work Your Network To Build Your Business – And Theirs

Every one of us has a network that we could leverage better. We often meet people we connect with and would like to add to our network – but it can be tough to figure out the best way to begin to build that relationship. Below are seven tips on how to help those allies .. read more

05
Feb
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Make December Count

The year ends in just a couple of weeks (where did it go, already?). You can still drive in more business in December, if you use your limited time wisely and focus carefully on where you can get the best results. For those selling to businesses: 1. Finish your proposals. Have any clients requested proposals .. read more

04
Dec
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