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A Holiday Gift For You: 15 No-Cost + Low-Cost Marketing Tools We Love

The holidays are upon us! You may be finishing up projects for this year, preparing for a launch next year, or getting holiday marketing programs and initiatives out the door. No matter what you’re doing, it never hurts to have a little no-cost or low-cost marketing help. Here are some of our favorite resources: 1. .. read more

Make Rain While The Sun Shines: Bring In More Business This Summer

Summer is a wonderful time: sunshine, warm weather, fun trips, and more. But it’s also a time when clients – and potential clients – tend to be a bit more distracted. With a little creativity, though, you can make this a great summer for your business. 1. Pitch A New Project – Really! Most of your clients .. read more

19
Jul
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Which Clients Will Be Bad For Your Business?

It’s the third time in a week that I’ve been asked: “How do I know when to stop chasing a potential client?” It’s easier to tell than you think. 1. Listen To Your Gut. The right clients value the work you do. They get it. They understand what you do, why it’s important to their firm, .. read more

26
Apr
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Enjoy Your Holidays!

Hooray, here come the holidays! 2016 has been filled with ups and downs, challenges and opportunities, hard work and well-deserved relaxation. Our wish for you, this holiday season, is that you can unplug, relax, and recharge, in whatever way you like best. Here are 11 practical tips for doing just that. Need justification? Scientists say .. read more

23
Dec
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How To Make The Holidays Work For You

December can be a tough time of year. Depending on the type of organization you run, you may be racing to meet revenue goals, struggling to keep up with demand, or facing an end-of-the-year slump. Whatever your situation, there is a way to sneak in a little good marketing to benefit your business before year .. read more

01
Dec
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An Easier Way To Increase Revenue Before The End Of The Year

Looking to increase revenue before year-end? There’s an easier way: closing those deals that are already in your sales pipeline. Maybe you’ve had some good discussions with customers but for some reason, they just haven’t signed. Here are five ways to change that by changing the conversation. 1. Find Out Why Your Customer Is Dragging .. read more

05
Oct
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How To Hit It Out Of The Park: Connect Marketing To Sales

You’ve created marketing campaigns that deliver good, qualified leads. Now, it’s time to schedule a meeting to close the deal. Don’t drop the ball! Follow these marketing best practices to sign those new customers. 1. Get In Your Customer’s Head. Focus on your customer’s state of mind. Most have already invested significant time and money .. read more

01
Jun
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The Lazy Marketer’s Guide To Landing More Customers

Between spring break, taxes and the distracting, spring weather, it can be hard to focus on building your business and increasing sales. So, why not make your marketing as easy as possible? 1. Grab That Low-Hanging Fruit Make a list of your current customers. Someone has been asking you for a project, or has work .. read more

06
Apr
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Use The Snowstorm To Drive Sales

The weather can be distracting. But, if you can carve out a few minutes to send a message that links your business to something that’s top of mind with your target audience – like the upcoming storm – you’ll see an immediate impact on sales. 1. Know Your Audience In the DC metro area, an inch .. read more

22
Jan
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Why You Shouldn’t Work Over The Holidays – And Why You Should

The holidays are here! Our wish for you: that you take the time to do exactly what you want, for a change – relax, play, socialize – whatever fits you best. Need some ideas on how to keep work from spilling over into the festivities? This quick read lists six simple, practical ways to get .. read more

17
Dec
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