Mary Ellen Hickman

WORKSHOP: Marketing for Business Success – March 24

March 24, 2010 1.30pm – 3.30pm Washington, DC Mary Ellen will walk you through the practical steps of creating a marketing plan to increase short- and long-term revenue. You’ll leave knowing how to identify your best customers, cost and price to increase profitability, and use competition to your advantage.You’ll create a draft marketing plan, including .. read more

24
Mar
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EVENT: Council on Foundation’s Communications Awards – January 22

January 22, 2010 9am – 5pm Arlington, VA We are honored to serve on the judging panel for the Wilmer Shields Rich Awards for Excellence in Communications. Awards will be presented at the Council’s annual conference in April. More information is available on the Council’s website .

22
Jan
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WORKSHOP: Increasing Revenue From Fee-for-Service – January 12

January 12, 2010 9.30am – 11.30am Washington, DC Take control of your organization’s revenue stream – by doing more of your mission. We’ll discuss which of your services are the most marketable, who will want to buy your services, how to determine costs and set pricing, how to craft messaging, and how to leverage existing .. read more

12
Jan
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WORKSHOP: How To Beat The Economy Through Better Branding and Marketing – July 15

July 15, 2009 9.30am – 11.30am This practical, highly interactive session will focus on assessing and increasing the effectiveness of your branding and marketing efforts. We’ll discuss how to determine your marketing’s alignment with strategic objectives, ensure consistency of branding and marketing strategies, calculate and maximize return on investment of marketing programs, tailor messaging and .. read more

15
Jul
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PANEL: MIT Enterprise Forum Startup Lab

       June 16, 2009                6.30 – 9pm               PANEL:                                MIT Enterprise Forum Startup Lab                        Two startup businesses ready for next-stage funding, OTraces and Legal River, present their business plans. Mary Ellen will participate ona panel of experts tocritique the plans and advise on how toimprove the businesses’ marketing strategies.               The panel is .. read more

16
Jun
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WORKSHOP: Creating a Marketing Plan

           February 13, 2009                9am – 4.30pm           WORKSHOP:                        Creating a Marketing Plan                                            Learn how to craft a marketing plan that will help you grow your brand or business – even in today’s economy.                                   Mary Ellen will walk you through the steps of creating a plan to increase .. read more

13
Feb
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PANEL: Innovative Customer Service – Expanding and RetainingYour Best Customers

           February 11, 2009                    6.30 – 8.30pm             PANEL:                            Innovative Customer Service – Expanding and RetainingYour Best Customers                          Interested in retaining the customers you have? How about gaining some new ones? Learn how to delight your customers and clients through innovative customer service.                                                                       This is a Washington Area .. read more

11
Feb
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PANEL: Women in Business

       January 29, 2009                6.30 – 8.30pm                     PANEL:                                            Women in Business – Making It Work                                                                   In this economy, more and more women arestarting businesses. Learn more about the resources you can leverage to be successful, and what common pitfalls toavoid.                                                                                                                         This is a Washington Area .. read more

29
Jan
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WORKSHOP: New Year, New Marketing Plan: Practical Marketing Tips For A Fast Start

       January 6, 2009              noon- 1pm       WORKSHOP:                New Year, New Marketing Plan: Practical Marketing Tips For A Fast Start                     Mary Ellen provides fast, easy steps to start the year right.                   Springfield Chamber of Commerce and Community Business Partnership hosts this one; all details are        .. read more

06
Jan
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WORKSHOP: Creating a Marketing Plan

           December 12, 2008            9am – 4.30pm     WORKSHOP:            Creating a Marketing Plan                    Learn how to craft a marketing plan that will help you grow your brand or business – even in today’s economy.         Mary Ellen will walk you through the steps of creating a plan to increase short- and .. read more

12
Dec
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