Mary Ellen Hickman

WEBINAR: Putting Your Business in Order – June 22

June 22, 2010 3pm – 4pm ET Get your business in financial shape. We’ll discuss how to focus on the best customers for your business, rethink your marketing tactics to deliver higher return on investment, and rework pricing and discounts to bring in more cash. An event of Women Accessing Capital series for Women Impacting .. read more

22
Jun
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WEBINAR: Putting Your Business in Order: The Business Plan – May 4

May 4, 2010 3pm – 4pm ET What do banks and investors really want to see in your business plan? Write a strong, marketable business plan to win the investment you need. Not for startups, this webinar is designed for small business owners committed to expanding their businesses. An event of Women Accessing Capital series .. read more

04
May
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WORKSHOP: Increasing Revenue From Fee-for-Service – April 29

April 29, 2010 9.30am – 11.30am Washington, DC Back by popular demand: Take control of your organization’s revenue stream – by doing more of your mission. We’ll discuss which of your services are the most marketable, who will want to buy your services, how to determine costs and set pricing, how to craft messaging, and .. read more

29
Apr
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PANEL: 85 Broads Access to Capital – April 22

April 22, 2010 12pm – 1.30pm Washington, DC Mary Ellen participates on a panel of experts on how to get the funding needed to successfully expand your business. Please RSVP through 85Broads.

22
Apr
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EVENT: Darden-UVA Business Plan Competition – April 16

April 16, 2010 2pm – 5pm Charlottesville, VA We are thrilled to serve on the judging panel for the Darden-UVA Business Plan Competition. Four competitors will win prizes; the winner walks away with $10,000. Congratulations to the six great business teams who made it to the finals, and to the fojol bros. of merlindia for .. read more

16
Apr
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WORKSHOP: Effective Marketing for Your Business – March 31

March 31, 2010 6.30pm – 8.30pm Washington, DC Webster defines marketing as the process of promoting a product or service. What it doesn’t tell you is ‘how.’ Mary Ellen will redefine marketing for the real world and show you how successful marketing includes looking at your business from the inside out. She will show you .. read more

31
Mar
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WORKSHOP: Marketing for Business Success – March 24

March 24, 2010 1.30pm – 3.30pm Washington, DC Mary Ellen will walk you through the practical steps of creating a marketing plan to increase short- and long-term revenue. You’ll leave knowing how to identify your best customers, cost and price to increase profitability, and use competition to your advantage.You’ll create a draft marketing plan, including .. read more

24
Mar
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EVENT: Council on Foundation’s Communications Awards – January 22

January 22, 2010 9am – 5pm Arlington, VA We are honored to serve on the judging panel for the Wilmer Shields Rich Awards for Excellence in Communications. Awards will be presented at the Council’s annual conference in April. More information is available on the Council’s website .

22
Jan
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WORKSHOP: Increasing Revenue From Fee-for-Service – January 12

January 12, 2010 9.30am – 11.30am Washington, DC Take control of your organization’s revenue stream – by doing more of your mission. We’ll discuss which of your services are the most marketable, who will want to buy your services, how to determine costs and set pricing, how to craft messaging, and how to leverage existing .. read more

12
Jan
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WORKSHOP: How To Beat The Economy Through Better Branding and Marketing – July 15

July 15, 2009 9.30am – 11.30am This practical, highly interactive session will focus on assessing and increasing the effectiveness of your branding and marketing efforts. We’ll discuss how to determine your marketing’s alignment with strategic objectives, ensure consistency of branding and marketing strategies, calculate and maximize return on investment of marketing programs, tailor messaging and .. read more

15
Jul
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