Mary Ellen Hickman

Just Say No: Marketing Tactics That Don’t Work

Some marketing tactics work well for small businesses, and some don’t. A critical caveat: which tactics work best always depends on your ideal customers, your business, and your ability to execute. While there are exceptions to every rule, the guidelines below hold true for most small businesses. 1. Advertising. It takes a well-trained, experienced marketer .. read more

30
Jul
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WORKSHOP: LinkedIn For Nonprofits: Rev Up Your Fundraising Engines – November 20

November 20, 2015 12:00 – 1:30pm Rockville, MD LinkedIn is a powerful tool to find donors who are more likely to give – and give more – to your organization. And, it’s perfect for nonprofits on a budget (it’s free!) Over lunch, we’ll walk through how to set up your own LinkedIn fundraising engine. We’ll .. read more

05
Jul
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The Best Marketing Tactics For Your Business

We always get asked which marketing tactics work best. While it depends on your business and your ability to execute, some tactics definitely work better than others. 1. Email isn’t dead. We get some of the highest return on investment on email campaigns. But not just any email! You have to do your homework and .. read more

17
Jun
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5 Simple Steps To Start Content Marketing Today

Content marketing is nothing new. Today’s trendy term describes what marketers have been doing for decades. It can be a powerful way to build trust with potential customers and shorten your sales cycle. It’s easier to start than you think. 1. Lurk to learn. Just as you’d do on a social media platform or your first .. read more

11
Mar
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App Essentials: Your Very Own Scheduling Bot

Apps and plug-ins can help more than you might imagine. Our marketing team tests out several each month, and we very carefully select one or two to integrate into our workflow. Our current favorites: 1. A bot for scheduling: your own personal assistant from x.ai. Amy learns your preferences and schedules meetings – period. No .. read more

11
Feb
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How To Work Your Network To Build Your Business – And Theirs

Every one of us has a network that we could leverage better. We often meet people we connect with and would like to add to our network – but it can be tough to figure out the best way to begin to build that relationship. Below are seven tips on how to help those allies .. read more

05
Feb
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WORKSHOP: How To Optimize LinkedIn Profiles – January 14

January 14, 2015 7 – 9 pm Arlington, VA Mary Ellen will lead the group through a hands-on workshop to optimize LinkedIn profiles. We’ll discuss best practices and share tips and tactics on how to use LinkedIn to increase build a stronger sales pipeline for your business. This is a WE Know We Can event. .. read more

13
Jan
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Make December Count

The year ends in just a couple of weeks (where did it go, already?). You can still drive in more business in December, if you use your limited time wisely and focus carefully on where you can get the best results. For those selling to businesses: 1. Finish your proposals. Have any clients requested proposals .. read more

04
Dec
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Speed Up Your Sales Cycle With Our Secret Weapon: LinkedIn

LinkedIn is the secret weapon we pull out of our arsenal to help our clients speed up sales. No, not the paid version – the free one. Steal our secrets below. 1. Identify your best potential clients. Sales and marketing work best when highly targeted. As an experienced leader, you know your ideal clients: which .. read more

30
Oct
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PANEL: Effective PR: Which Communication Channel To Choose – 9 April

April 9, 2013 10am – 11am ET Rostov-na-Donu/Online Alex Gvintovkin, Executive Director of BrandHouse, moderates a lively, interactive panel discussion for marketers and PR professionals of Current trends and new technologies in communications Alternative opportunities to promote your company online Social responsibility of business and PR: what are the boundaries? Mary Ellen provides an international .. read more

09
Apr
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