Mary Ellen Hickman

App Essentials: Your Very Own Scheduling Bot

Apps and plug-ins can help more than you might imagine. Our marketing team tests out several each month, and we very carefully select one or two to integrate into our workflow. Our current favorites: 1. A bot for scheduling: your own personal assistant from x.ai. Amy learns your preferences and schedules meetings – period. No .. read more

11
Feb
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How To Work Your Network To Build Your Business – And Theirs

Every one of us has a network that we could leverage better. We often meet people we connect with and would like to add to our network – but it can be tough to figure out the best way to begin to build that relationship. Below are seven tips on how to help those allies .. read more

05
Feb
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WORKSHOP: How To Optimize LinkedIn Profiles – January 14

January 14, 2015 7 – 9 pm Arlington, VA Mary Ellen will lead the group through a hands-on workshop to optimize LinkedIn profiles. We’ll discuss best practices and share tips and tactics on how to use LinkedIn to increase build a stronger sales pipeline for your business. This is a WE Know We Can event. .. read more

13
Jan
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Make December Count

The year ends in just a couple of weeks (where did it go, already?). You can still drive in more business in December, if you use your limited time wisely and focus carefully on where you can get the best results. For those selling to businesses: 1. Finish your proposals. Have any clients requested proposals .. read more

04
Dec
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Speed Up Your Sales Cycle With Our Secret Weapon: LinkedIn

LinkedIn is the secret weapon we pull out of our arsenal to help our clients speed up sales. No, not the paid version – the free one. Steal our secrets below. 1. Identify your best potential clients. Sales and marketing work best when highly targeted. As an experienced leader, you know your ideal clients: which .. read more

30
Oct
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PANEL: Effective PR: Which Communication Channel To Choose – 9 April

April 9, 2013 10am – 11am ET Rostov-na-Donu/Online Alex Gvintovkin, Executive Director of BrandHouse, moderates a lively, interactive panel discussion for marketers and PR professionals of Current trends and new technologies in communications Alternative opportunities to promote your company online Social responsibility of business and PR: what are the boundaries? Mary Ellen provides an international .. read more

09
Apr
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WORKSHOP: Strategic Marketing for a Small Professional Practice – September 21

September 21, 2011 12pm – 1pm Alexandria, VA Mary Ellen will discuss how to look at your practice from the client’s perspective, how to market strategically to acquire new clients, and how to get paid – full price – for work performed. This will be a highly interactive session with questions encouraged throughout. The workshop .. read more

20
Jun
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WEBINAR: Putting Your Business in Order: Increasing Profitability – March 31

March 31, 2011 3pm – 4pm ET Get your business in financial shape. We’ll discuss how to focus on the best customers for your business, rethink your marketing tactics to deliver higher return on investment, and rework pricing and discounts to bring in more cash. An event of Women Accessing Capital series for Women Impacting .. read more

11
Mar
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WORKSHOP: Increasing Revenue from Fee-For-Service – February 24

February 24, 2011 9.30am – 11.30am Washington, DC WORKSHOP: Increasing Revenue from Fee-For-Service: Development Done Different Take control of your organization’s revenue stream by doing more of your mission. We’ll discuss which of your services are the most marketable, who will want to buy your services, how to determine costs and set pricing, how to .. read more

24
Feb
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WORKSHOP: Sharpen Your Branding and Marketing To Increase Revenue – February 24

February 24, 2011 1.30pm – 3.30pm Washington, DC This practical, highly interactive session will focus on making your branding and marketing work harder for you.We’ll discuss how to determine your marketing’s alignment with strategic objectives, ensure consistency of branding and marketing strategies, calculate and maximize return on investment of marketing programs, tailor messaging and communications, .. read more

24
Feb
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