Mary Ellen Hickman

The Lazy Marketer’s Guide To Landing More Customers

Between spring break, taxes and the distracting, spring weather, it can be hard to focus on building your business and increasing sales. So, why not make your marketing as easy as possible? 1. Grab That Low-Hanging Fruit Make a list of your current customers. Someone has been asking you for a project, or has work .. read more

06
Apr
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SEMINAR: Change Your Perspective: Presenting From The Client’s Point Of View – April 18

April 18, 2016 2:30 – 3:30pm Washington, DC Mary Ellen will guest lecture for Professor Tighe’s Public Relations Portfolio class to provide insights into presenting from the client’s point of view: what works and what doesn’t. We’ll talk through how to structure a clear, concise presentation that focuses on the benefit to the client and .. read more

09
Feb
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WORKSHOP: Email Marketing QuickStart: Get Ready, Get Set, Go! – February 23

Tuesday, February 23 1:00 PM to 2:30 PM Fairfax, Virginia Struggling to set up email marketing? Come to our interactive email marketing workshop to learn how to use this highly effective tactic to increase sales. Mary Ellen Hickman, professional marketing strategist and head of Hickman Consulting Partners, will walk us through the basics of technical .. read more

08
Feb
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Use The Snowstorm To Drive Sales

The weather can be distracting. But, if you can carve out a few minutes to send a message that links your business to something that’s top of mind with your target audience – like the upcoming storm – you’ll see an immediate impact on sales. 1. Know Your Audience In the DC metro area, an inch .. read more

22
Jan
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Why You Shouldn’t Work Over The Holidays – And Why You Should

The holidays are here! Our wish for you: that you take the time to do exactly what you want, for a change – relax, play, socialize – whatever fits you best. Need some ideas on how to keep work from spilling over into the festivities? This quick read lists six simple, practical ways to get .. read more

17
Dec
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It’s Not Too Late: 3 Holiday Tactics To Jump On, Today

Didn’t plan any holiday marketing? No problem! Here are three easy holiday tactics that work for almost any business: 1. Send holiday cards – differently. This year, instead of sending a hastily signed holiday card to everyone on your list, pick those few clients, potential customers, and colleagues with whom you really want to strengthen .. read more

02
Dec
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Just Say No: Marketing Tactics That Don’t Work

Some marketing tactics work well for small businesses, and some don’t. A critical caveat: which tactics work best always depends on your ideal customers, your business, and your ability to execute. While there are exceptions to every rule, the guidelines below hold true for most small businesses. 1. Advertising. It takes a well-trained, experienced marketer .. read more

30
Jul
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WORKSHOP: LinkedIn For Nonprofits: Rev Up Your Fundraising Engines – November 20

November 20, 2015 12:00 – 1:30pm Rockville, MD LinkedIn is a powerful tool to find donors who are more likely to give – and give more – to your organization. And, it’s perfect for nonprofits on a budget (it’s free!) Over lunch, we’ll walk through how to set up your own LinkedIn fundraising engine. We’ll .. read more

05
Jul
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The Best Marketing Tactics For Your Business

We always get asked which marketing tactics work best. While it depends on your business and your ability to execute, some tactics definitely work better than others. 1. Email isn’t dead. We get some of the highest return on investment on email campaigns. But not just any email! You have to do your homework and .. read more

17
Jun
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5 Simple Steps To Start Content Marketing Today

Content marketing is nothing new. Today’s trendy term describes what marketers have been doing for decades. It can be a powerful way to build trust with potential customers and shorten your sales cycle. It’s easier to start than you think. 1. Lurk to learn. Just as you’d do on a social media platform or your first .. read more

11
Mar
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