Mary Ellen Hickman

Enjoy Your Holidays!

Hooray, here come the holidays! 2016 has been filled with ups and downs, challenges and opportunities, hard work and well-deserved relaxation. Our wish for you, this holiday season, is that you can unplug, relax, and recharge, in whatever way you like best. Here are 11 practical tips for doing just that. Need justification? Scientists say .. read more

23
Dec
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How To Make The Holidays Work For You

December can be a tough time of year. Depending on the type of organization you run, you may be racing to meet revenue goals, struggling to keep up with demand, or facing an end-of-the-year slump. Whatever your situation, there is a way to sneak in a little good marketing to benefit your business before year .. read more

01
Dec
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An Easier Way To Increase Revenue Before The End Of The Year

Looking to increase revenue before year-end? There’s an easier way: closing those deals that are already in your sales pipeline. Maybe you’ve had some good discussions with customers but for some reason, they just haven’t signed. Here are five ways to change that by changing the conversation. 1. Find Out Why Your Customer Is Dragging .. read more

05
Oct
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WORKSHOP: Rev Up Your Fundraising Engines: Linkedin For Nonprofits – July 12

July 12, 2016 1:30 – 3:30 pm Washington, DC Interested in a powerful and free online tool to assist with your fundraising efforts? LinkedIn can help you find donors who are more likely to give – and give more – to your organization. In this session, Mary Ellen will lead you through how to set up your .. read more

16
Jun
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The Lazy Marketer’s Guide To Landing More Customers

Between spring break, taxes and the distracting, spring weather, it can be hard to focus on building your business and increasing sales. So, why not make your marketing as easy as possible? 1. Grab That Low-Hanging Fruit Make a list of your current customers. Someone has been asking you for a project, or has work .. read more

06
Apr
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SEMINAR: Change Your Perspective: Presenting From The Client’s Point Of View – April 18

April 18, 2016 2:30 – 3:30pm Washington, DC Mary Ellen will guest lecture for Professor Tighe’s Public Relations Portfolio class to provide insights into presenting from the client’s point of view: what works and what doesn’t. We’ll talk through how to structure a clear, concise presentation that focuses on the benefit to the client and .. read more

09
Feb
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WORKSHOP: Email Marketing QuickStart: Get Ready, Get Set, Go! – February 23

Tuesday, February 23 1:00 PM to 2:30 PM Fairfax, Virginia Struggling to set up email marketing? Come to our interactive email marketing workshop to learn how to use this highly effective tactic to increase sales. Mary Ellen Hickman, professional marketing strategist and head of Hickman Consulting Partners, will walk us through the basics of technical .. read more

08
Feb
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Use The Snowstorm To Drive Sales

The weather can be distracting. But, if you can carve out a few minutes to send a message that links your business to something that’s top of mind with your target audience – like the upcoming storm – you’ll see an immediate impact on sales. 1. Know Your Audience In the DC metro area, an inch .. read more

22
Jan
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Why You Shouldn’t Work Over The Holidays – And Why You Should

The holidays are here! Our wish for you: that you take the time to do exactly what you want, for a change – relax, play, socialize – whatever fits you best. Need some ideas on how to keep work from spilling over into the festivities? This quick read lists six simple, practical ways to get .. read more

17
Dec
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It’s Not Too Late: 3 Holiday Tactics To Jump On, Today

Didn’t plan any holiday marketing? No problem! Here are three easy holiday tactics that work for almost any business: 1. Send holiday cards – differently. This year, instead of sending a hastily signed holiday card to everyone on your list, pick those few clients, potential customers, and colleagues with whom you really want to strengthen .. read more

02
Dec
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