Mary Ellen Hickman

SEMINAR: Growing Your Law Practice: The Secret To Getting More Of The Right Clients – March 8

March 8, 2018 Noon – 2:00 p.m. Washington, DC What does every law firm need? More good clients, now! By the time lunch is over, you’ll know how to identify the right clients for your unique practice and exactly what steps to take to attract more of those clients. What we’ll discuss: How to identify the right .. read more

03
Jan
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WORKSHOP: Practical, Strategic Marketing: Create A Plan That Works – March 7

March 7, 2018 9:30 – 11:30 a.m. Washington, DC The objective: Write a streamlined marketing plan to successfully promote your organization. Think of this as marketing made simple. First, we’ll talk through how to identify the right target audience, define your unique point of difference, and choose which marketing and communication channels – social media, .. read more

02
Jan
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A Holiday Gift For You: 15 No-Cost + Low-Cost Marketing Tools We Love

The holidays are upon us! You may be finishing up projects for this year, preparing for a launch next year, or getting holiday marketing programs and initiatives out the door. No matter what you’re doing, it never hurts to have a little no-cost or low-cost marketing help. Here are some of our favorite resources: 1. .. read more

WORKSHOP: Using LinkedIn For Fundraising – September 27

September 27, 2017 10:00am – 12:00pm Washington, DC Who doesn’t want more corporate and major donors? In this session, we’ll discuss how to use a powerful social media tool often overlooked by nonprofits. This goes beyond highlighting the different ways to use LinkedIn to increase your fundraising base. We’ll also talk through how to use .. read more

21
Aug
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Make Rain While The Sun Shines: Bring In More Business This Summer

Summer is a wonderful time: sunshine, warm weather, fun trips, and more. But it’s also a time when clients – and potential clients – tend to be a bit more distracted. With a little creativity, though, you can make this a great summer for your business. 1. Pitch A New Project – Really! Most of your clients .. read more

19
Jul
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SEMINAR: Why Isn’t My Practice Making More Money? – August 10

August 10, 2017 Noon – 2:00pm Washington, DC If you’re not satisfied with your firm’s profitability – or your take-home pay – we’ll show you where to find the best opportunities to increase revenue and lower costs. We’ll discuss how to identify the key obstacle to higher profitability, whether in operations, finance, or marketing, and .. read more

19
Jun
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SEMINAR: Help, I Have No Time for Marketing! – July 27

July 27, 2017 Noon – 2:00pm Washington, DC It can be challenging to choose the right marketing for your practice. We’ll discuss which marketing activities work best and which take the least amount of time. If your marketing activities are already working well, we’ll talk through the easiest ways to make them work even better: .. read more

19
Jun
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Which Clients Will Be Bad For Your Business?

It’s the third time in a week that I’ve been asked: “How do I know when to stop chasing a potential client?” It’s easier to tell than you think. 1. Listen To Your Gut. The right clients value the work you do. They get it. They understand what you do, why it’s important to their firm, .. read more

26
Apr
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SEMINAR: Growing Your Practice: The Secret to Getting More of the Right Clients – April 27

April 27, 2017 Noon – 2:00pm Washington, DC What does every law firm need? More good clients, starting right now! By the time lunch is over, you’ll know how to identify the right clients for your unique practice and exactly what steps to take to attract more of those clients. This program is useful for .. read more

24
Apr
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SEMINAR: Presenter Skills: What A Client Needs To Hear – March 7

March 7, 2017 5:30 – 8:00pm Washington, DC As a guest lecturer for Professor Tighe’s senior seminar for students majoring in public relations & strategic communication, Mary Ellen will outline how to successfully pitch to a client. We’ll discuss what to include in a great sales pitch deck, how to prepare, and how clients will .. read more

01
Mar
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