Mary Ellen Hickman

Make Rain While The Sun Shines: Bring In More Business This Summer

Summer is a wonderful time: sunshine, warm weather, fun trips, and more. But it’s also a time when clients – and potential clients – tend to be a bit more distracted. With a little creativity, though, you can make this a great summer for your business. 1. Pitch A New Project – Really! Most of your clients .. read more

19
Jul
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SEMINAR: Why Isn’t My Practice Making More Money? – August 10

August 10, 2017 Noon – 2:00pm Washington, DC If you’re not satisfied with your firm’s profitability – or your take-home pay – we’ll show you where to find the best opportunities to increase revenue and lower costs. We’ll discuss how to identify the key obstacle to higher profitability, whether in operations, finance, or marketing, and .. read more

19
Jun
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SEMINAR: Help, I Have No Time for Marketing! – July 27

July 27, 2017 Noon – 2:00pm Washington, DC It can be challenging to choose the right marketing for your practice. We’ll discuss which marketing activities work best and which take the least amount of time. If your marketing activities are already working well, we’ll talk through the easiest ways to make them work even better: .. read more

19
Jun
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Which Clients Will Be Bad For Your Business?

It’s the third time in a week that I’ve been asked: “How do I know when to stop chasing a potential client?” It’s easier to tell than you think. 1. Listen To Your Gut. The right clients value the work you do. They get it. They understand what you do, why it’s important to their firm, .. read more

26
Apr
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SEMINAR: Growing Your Practice: The Secret to Getting More of the Right Clients – April 27

April 27, 2017 Noon – 2:00pm Washington, DC What does every law firm need? More good clients, starting right now! By the time lunch is over, you’ll know how to identify the right clients for your unique practice and exactly what steps to take to attract more of those clients. This program is useful for .. read more

24
Apr
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SEMINAR: Presenter Skills: What A Client Needs To Hear – March 7

March 7, 2017 5:30 – 8:00pm Washington, DC As a guest lecturer for Professor Tighe’s senior seminar for students majoring in public relations & strategic communication, Mary Ellen will outline how to successfully pitch to a client. We’ll discuss what to include in a great sales pitch deck, how to prepare, and how clients will .. read more

01
Mar
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Enjoy Your Holidays!

Hooray, here come the holidays! 2016 has been filled with ups and downs, challenges and opportunities, hard work and well-deserved relaxation. Our wish for you, this holiday season, is that you can unplug, relax, and recharge, in whatever way you like best. Here are 11 practical tips for doing just that. Need justification? Scientists say .. read more

23
Dec
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How To Make The Holidays Work For You

December can be a tough time of year. Depending on the type of organization you run, you may be racing to meet revenue goals, struggling to keep up with demand, or facing an end-of-the-year slump. Whatever your situation, there is a way to sneak in a little good marketing to benefit your business before year .. read more

01
Dec
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An Easier Way To Increase Revenue Before The End Of The Year

Looking to increase revenue before year-end? There’s an easier way: closing those deals that are already in your sales pipeline. Maybe you’ve had some good discussions with customers but for some reason, they just haven’t signed. Here are five ways to change that by changing the conversation. 1. Find Out Why Your Customer Is Dragging .. read more

05
Oct
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WORKSHOP: Rev Up Your Fundraising Engines: Linkedin For Nonprofits – July 12

July 12, 2016 1:30 – 3:30 pm Washington, DC Interested in a powerful and free online tool to assist with your fundraising efforts? LinkedIn can help you find donors who are more likely to give – and give more – to your organization. In this session, Mary Ellen will lead you through how to set up your .. read more

16
Jun
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