Jared King

How To Hit It Out Of The Park: Connect Marketing To Sales

You’ve created marketing campaigns that deliver good, qualified leads. Now, it’s time to schedule a meeting to close the deal. Don’t drop the ball! Follow these marketing best practices to sign those new customers. 1. Get In Your Customer’s Head. Focus on your customer’s state of mind. Most have already invested significant time and money .. read more

01
Jun
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WORKSHOP: Email From A-Z: Maximize Your Email Marketing – June 15

June 15, 2016 1:30 – 3:30 pm Washington, DC Already sending regular email – or know that you should be? In this session, we’ll discuss how to set up regular email marketing or streamline and improve current campaigns. Mary Ellen will talk through the key points you need to know to set up and improve .. read more

10
Feb
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How To Email Like A Pro

Email marketing is one of the most powerful marketing tactics you can use. Studies show that email generates an average return on investment of 3800%, and forty times the effectiveness of social media. Ready to find out if it’s right for your business? Whether you’re just starting or you want crank up the results of .. read more

25
Sep
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How To Find The Best Customers For Your Business

With a few simple steps, you can increase the profitability of your business this year by focusing on acquiring and serving better customers. How to start: 1. List your current customers. If you use QuickBooks, take a minute to run the “customers by revenue” report for this year to date. If you don’t, just put .. read more

24
Sep
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How To Get More People To Attend Your Events

Disappointed with low turnout at your events? A simple change can dramatically increase attendance. If your event invitations would be better suited for an elementary school bake sale – copy-and-paste emails or worse yet, an emailed pdf with event details – you are probably cutting attendance in half. The same goes for using Paperless Post (it’s .. read more

01
Sep
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WORKSHOP: Need More Corporate Or Major Donors? The Secret Social Media Tool You Need To Start Using – December 8

December 8, 2015 9:30 – 11:30 am Washington, DC In this workshop, we’ll discuss how to successfully use LinkedIn to identify corporate and major donors who are more likely to donate to your organization. Mary Ellen will go beyond highlighting the different ways to use this powerful social media tool to increase your fundraising base .. read more

07
Jul
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WORKSHOP: Email From A-Z: Maximize Your Email Marketing – October 27

October 27, 2015 9:30 – 11:30 am Washington, DC In this session, we’ll discuss how to set up regular email marketing or streamline and improve current campaigns. Mary Ellen will talk through the key points you need to know to improve your email campaigns, complete with checklists for beginners as well as more advanced tactics .. read more

01
Jul
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EVENT: The Competition Is Rising – Are You In The Game? – July 15

July 15, 2015 8:30 – 10:30 am Falls Church, VA Every industry in elder care is feeling the change in the market. Some are feeling a surge in new competition, while others are battling competitors who claim to do everything. The shift in market will affect your bottom line if you don’t respond to the .. read more

01
Jul
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EVENT: Value Pricing: What Is It And Why Bother? – July 7

July 7, 2015 1:30 – 2:45 pm Rockville, MD Value‐based pricing is the concept of setting price based on the value to the customer rather than on the cost of services provided. It’s an excellent concept – aligning the service provider’s compensation with the value delivered to the customer – but can be difficult to .. read more

01
Jul
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